|
Are you thinking about incorporating AdSense into your
website but not 100% sure? Many feel that way with the main
concern being that it diminishes their brand, whilst others see
it as a useful tool for visitors which creates additional
revenues and makes their content profitable.
The choice can largely come down to the commercial goals and
the purpose of your website. Many businesses who sell products
decide to place Adsense adverts within their website. This would
appear to be a strange choice, in that you are opening up
opportunities for rivals to promote their service or product to
your potential customer base.
Many publishers claim that they are only doing this to allow
companies who provide ancillary services to advertise. These
claims have some merit, as those who for example sell pillows
could provide those who sell bedding with an opportunity to
advertise.
Although this would make sense, there are still those online
retailers who allow rivals to penetrate their audience. Many
claim that there are still benefits in allowing your direct
competitors to advertise within your website. One of these is
that ultimately if visitors wish to see your competitors they
would be able to see them through a Google search regardless.
This may be true however the thought of an established brand
like Coca-Cola having a Pepsi advert in their website is not
even a possibility.
Another factor which is considered in this situation is that
publishers do not feel that Adsense is effective in making
conversions. They feel that visitors who would click on adverts
are not highly qualified customers, as they would quickly
navigate to the materials or products that interest them if they
were.
Despite Adsense being a questionable choice for online
retailers, it is surely a good supplementary service for other
varieties of online publishers. For example, a website which
provides a free service like dictionary.com gets high levels of
traffic, and is able to make their service profitable through
Adsense. This has been the case for Bloggers who originally
provided content free of charge, being unable to reach the scale
that is necessary to contract with advertisers directly.
This could also apply to other previously free services,
including wider forms of information broadcast, and news for
example. In 2006 a man who later published a selection of Videos
claims to make $19,000 a month through Adsense, claiming that he
was also contacted through Google to help him increase the CTR
(Click Through Rate) that he achieved. The thought of success
like this has been a major factor in stimulating online
publishers to opt for Adsense.
Many publishers also claim that Adsense makes their website
look more professional. Those who are able to contract with
advertisers are generally seen to provide a service with large
appeal, and therefore those unfamiliar with the program may feel
that the Adsense advertiser is in this position.
Adsense however, is also aligned with those publishers who
use the service purely to provide links to adverts. Everyone has
done a Google search, clicked on an Adwords advert and came into
a website which reads top ten resources on… This is a major
problem, as is generally something that surfers find
frustrating. If people see that it says adverts by Google, and
they then see adverts by Google on another site, they may align
that site with consumer unfriendly practices. This is therefore
an issue which Google has to address, to maintain Adsense as a
reputable service.
Regardless of the disadvantages and the websites for which
the service may be inappropriate it is still a useful tool for
website visitors. Those who visit a website, and click on a link
provide revenues for the publisher, whilst those who provide
free services are able to generate revenue.
The only fear that Google has, is that rival PPC programs
offer better deals to publishers and they decide to go
elsewhere, therefore taking advertisers with them. However,
ultimately it is best for advertisers and publishers if they
largely remain in same PPC circuit.
© Robert Warlow
Robert runs a number of websites focusing on ideas and tips for
small businesses, and people running online businesses. Check
out his websites for free newsletters, e-books and articles:
http://www.smallbusinesssuccess.biz ,
http://www.smallbusinessloansecrets.com ,
http://www.marketingtipsandideas.com and
http://www.internetmarketingtipsandideas.com
more articles like this |
'AdSense
Videos'