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If you have researched AdSense you will have seen that the
‘for search’ facility provides you with the opportunity to
provide a search tool through your website. If your visitors use
the search tool and it provides results which contain adwords
adverts, you can generate even more additional revenue.
The effectiveness of this tool comes in its functionality for
website visitors. If this search resource is contained within
your website, then they are likely to use it for search and who
knows, even make it their search home page, and therefore you
have another avenue for income.
So what does this facility give you? Is it worth it?
Keeping Your
Brand Intact
Publishers often claim that having a search tool within their
website is a good way to generate AdSense revenues without the
concern of diminishing their brand. In the way that a company
who sells a product would not want a rival provider having an
AdSense advert on their website, they will not feel that this
disadvantage is relevant. Whilst your competitor’s ad may be
shown it’s there with all the other generic searches.
Space Saving
Another advantages of AdSense for search also lies in the
space that it occupies on screen. The results are displayed on a
separate page, so publishers do not feel that they are
sacrificing space where AdSense would previously appear. It
allows you to generate revenue without distracting the visitor
with adverts they may not wish to see.
Home Page
The tool may also lead to visitors selecting the given
website as their homepage. If the website contains relevant
resources, and still has the functionality associated with
Google then the website has broader general appeal. Those who
are visiting the website for the first time, and realising it
will not satisfy their needs may still use the websites search
function.
More Targeted
Searches
AdSense publishers often state that they receive less per
Click Through with Search. Although this is the case surfers
are more likely to be targeted towards adverts than with Google
Adsense. If a visitor has changed the item or topic they wish to
search for, and isn’t compelled by the adverts, they can still
find what they are looking for as the publisher earns a
percentage.
The downside for those running AdSense is that Google has a
lesser database of advertisers for Adsense because of the
advertisers ability to opt out of appearing on content sites.
The search toolbar provides results which because it accesses
the main Google site includes advertisers that do not want to
appear in Adsense for content. This therefore widens the revenue
base.
Google for search is also used by large market leading
websites whereas this is rare with AdSense. Companies who
provide a service or sell a product are more regularly opting to
incorporate the search toolbar into their website whilst not
feeling that it depreciates their brand. In fact many businesses
actually feel as though their brand is strengthened through it’s
alignment with the Google logo.
Whereas AdSense is plagued with click fraud, the same is less
likely to happen with search. Click fraud would require the
person or persons committing the crime to follow realistic
searches, and to avoid any suspicious behaviour. This could be
particularly hard, and with less revenue per click those
committing click fraud are likely to stay away from search all
together.
So placing Google for search on your site is a worthwhile
add-on to AdSense.
© Robert Warlow
Robert runs a number of websites focusing on ideas and tips
for small businesses, and people running online businesses.
Check out his websites for free newsletters, e-books and
articles:
http://www.smallbusinesssuccess.biz ,
http://www.smallbusinessloansecrets.com ,
http://www.marketingtipsandideas.com and
http://www.internetmarketingtipsandideas.com
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