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If you are using Google's AdSense to earn some extra money
you will find over time that the more you use it, the more you
will begin to learn from your mistakes of the past; you’ll
slowly begin to realize which of your actions has kept your site
from reaching its full potential.
But in case you’ve missed some mistakes, here is a list of
the top five mistakes people using AdSense make. You should read
them well, and see if any of them is applicable to you. If it
is, stop what you are doing and fix such errors as quickly as
possible!
Mistake Number
1
The first major no-no that everyone seems to be hitting at
one point or another has to do with breaking the rules. Google's
AdSense is a great program but it relies on you respecting a few
set rules.
The most important thing is not to create "artificial clicks"
through any means possible. Never click your own links, never
ask your friends or close ones to click the links and never, by
any means have your content encouraging the visitors to click
the links. You run the risk of being permanently banned, and
that will definitely damage your revenue.
Failing to comply with Google's terms could have your AdSense
account suspended. And this is why this rule is by all means the
most important one of all. It's because this is the difference
between life and death; once you are used to having your regular
payment from Google, having it suddenly stopped is nothing short
of disasterous.
Mistake Number
2
Don’t be color blind and chose a bad color palette for ads.
Many times this happens because the publishers aren't
knowledgeable enough to change default color palettes.
Others just can't seem to spend enough time in changing those
defaults. Having bad ads that stand out is sure to push people
away from clicking; whilst having something which is clearly
visible yet distinctive will.
Consider your site’s color scheme and blend the ad’s text and
links to match. It is much more inviting to click when the ad is
eye-catching and fits in with the theme and feel of your site.
Mistake Number
3
Getting the positioning of the ads wrong. The position of the
ads is probably the key element you should get right if you want
to maximize your profits with AdSense. The importance of
position is noted in a lot of places on the web and Google talks
about this as well in its AdSense tutorials. Google can provide
you with statistics which illustrate what positions work
particularly well on your website. Google also provides a useful
‘heat map’ which demonstrates the hot spots on a page hen it
comes to most clicks.
Mistake Number
4
Using banner ads. These are a very bad idea if you're using
AdSense. Banner ads are the 480x60 type ads which are a sure way
to drive many people away because most Internet surfers have
developed a natural resistance to such means of advertising.
People have become blind to them and are so worthless as a means
of generating income.
Mistake Number
5
And last, but clearly not least, there is the mistake of not
taking care of your site. If it doesn't have updated contents
and a lot of daily visitors it will probably never earn you any
serious AdSense revenues. Make it an almost daily task to update
your site with fresh content, which is what the search engines
are looking for when it comes to higher ranking sites.
So these are the most important five things people get wrong
while using the AdSense program. But of course if you prefer
expressing things in a positive way here are the top five things
you should do to ensure your AdSense ads are constantly bringing
in that revenue:
·
Never break Google's policy. Don't make visitors create
"artificial clicks" on your website regardless of the person
doing so or the reason
·
Make sure your ads have the right colors that blend in with your
site
·
Make sure your ads are positioned in the right places to attract
as many customers as possible Try to avoid using banner-like
(480x60) ads unless you really know what you're doing
·
Constantly keep your site fresh and up to date
Keep these points in mind and you will soon be raising your
AdSense revenues to record highs.
© Robert Warlow
Robert runs a number of websites focusing on ideas and tips
for small businesses, and people running online businesses.
Check out his websites for free newsletters, e-books and
articles:
http://www.smallbusinesssuccess.biz ,
http://www.smallbusinessloansecrets.com ,
http://www.marketingtipsandideas.com and
http://www.internetmarketingtipsandideas.com
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