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Recently Scott Boulch
released a report you most likely read called the Death of
adsense (waiting for approval before I post a direct download
link to the reports).
Basically to sum it up
Scott says Adsense is dead and can be replaced by a CPA (Cost
Per Action) model for sites that currently use Adsense as their
main source of income.
I’m not taking sides in
this case because doing that is only important to someones self
esteem, I only care about results not opinions.
So let’s see why you
shouldn’t take sides quite yet because there’s a few things to
consider.
Pro’s about CPA networks
(not in any particular order):
Pro’s:
1. If your website
audience/topic matches offers from these networks you can make a
lot more money then with Adsense (If your website is for example
a credit card offers site or a “Freebie” site you can make a lot
of money with a CPA model).
3. You can open the Ad
links in a new window and not lose your visitor.
4. A lot of CPA advertisers
let you “Incentive Offers” meaning you can encourage the visitor
to your site to fill out a form or whatever the Action is by
giving them something Free.
5. You can send out offers
directly through email.
6. You can use “Free”
Offers as bonuses to your products.
7. You can use offers to
monetize pop-up traffic.
Con’s:
1. If your site doesn’t
match the offers on the networks then it’s pretty pointless to
use ads that are not targeted to your audience.
2. Some of the bigger
networks won’t let “newbies” in. If your site isn’t getting a
lot of traffic you might not get into the networks.
3. While CPA has been
around a while many mainstream advertisers that use Adwords and
other PPC search engines aren’t using a CPA model yet. Google is
working on a CPA model program which is definitely a good thing
but I think we are 1-2 years away from getting a large portion
of advertisers to use this model on top of PPC.
4. Your definition of CPA
and an advertisers might not be the same, and deciphering if
you’re getting paid for a FREE action the visitor can take or a
sale is sometimes hard to determine. Also for credit card offers
and the like they are for “approved applications” some of the
advertisers don’t clearly state this.
5. You will notice you can
get $1 or more for just getting someone to enter their name and
email (or sometimes zip codes) but the problem is a lot of the
advertisers that do this have terms that make the users shy away
from entering their information (mainly the “Get a free Ipod or
Xbox sites”) because they require the visitor to fill out
another 8 forms and refer 8 friends etc just to get the “gift”.
6. You’re in the dark when
it comes to actually accounting if your visitors did or did not
complete an action. It would be very easy for an advertiser to
not count certain actions (I’ve worked with a lot of companies
and I know some of the big advertisers on some of the CPA
networks and they are not always straight shooters).
7. Offers come and go. A
link that’s working for a special offer might not work tomorrow
(While this is true for everything, your website maintence will
be increased over adsense at least).
8. Some advertisers only
allow certain traffic. Say US traffic and any other traffic
doesn’t count.
Remember, let results
determine what you use to monetize your website.
I’ve put together a small
list of a few CPA Networks if you’re interested in checking out
their offers on my blog at
http://www.martyfiegl.com/archives/44
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Marty Fiegl is an
Internet Marketer & Author of many books on Internet
Marketing & eBay. See
http://www.MartyFiegl.com
for more information |
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