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If you trawl through the
AdSense message boards you can’t help but come across tales of
woe from AdSense publishers that have had their account banned
by Google.
Below is a list of ways
people have been banned from AdSense and information on how to
avoid it happening to you.
Don’t click on your own
ads
The obvious one but still
people do it. Google has the IP address of the computer/s that
you’ve used to create and check your AdSense account. If it sees
that this IP address clicks one of your ads you’re in trouble.
Don’t do it. It’s theft.
Not from Google but from the AdWords advertisers.
If you want to go to a site
advertised by one of your ads don’t click on it look at the URL
of the advertising site at the bottom of the ad and type it into
your browser.
If you click on one
accidentally (which does happen) you’re probably be ok but it’s
worth dropping a quick email to Google with an explanation and
apology
Don’t log in to AdSense
from a shared computer.
As I said above Google
keeps a record of every machine IP address used to look at your
account. If you check your stats on a machine then someone else
clicks on your ads from the same machine Google sees this as
click fraud. Worth bearing in mind when thinking of checking
your stats from somewhere like an Internet Café.
Don’t log in to your
AdSense account from work.
Apart from getting in
trouble with the company that employs you there’s also a further
real risk. Most companies use a proxy server to access the
Internet. A proxy server with ONE IP ADDRESS. Therefore you
checking your ads from work means this proxy IP address being
recorded by Google as one that you use. Problem is if there are
1000 people in your company it is the same IP address for them
too. Google can’t differentiate between you and the other 999
employees in your company. If one of these 999 clicks on one of
your ads it’s ban time.
Don’t get into a ‘I’ll
click your ads if you click mine’ agreement with another
Webmaster.
As above Google will have
your IP address and that of every AdSense publisher. If they see
these IP addresses consistently clicking on each other ads it’s
goodbye for both of you.
Don’t tell friends and
family.
Telling friends and family
about your money making websites can lead to problems. Even if
you tell them not to click on your ads there’s always the chance
that Auntie Maud will think it’s a good idea to make some extra
money for her favourite nephew. 100 clicks later from the same
visitor and your account is screaming ‘Click Fraud’.
Receiving clicks from
illegal traffic
Check the AdSense TOS for
sources of traffic that aren’t allowed by Google. These include
methods like Traffic exchange, PTC advertising, Auto surf etc.
Do monitor your visitor
and AdSense figures
Check your account at least
once a day. If you see a massive spike coupled with a massive
increase in Page CTR investigate using your visitor stats
website. If you see it’s all come from the same IP address you
could have been the victim of a malicious attack – inform Google
via email and offer them access to your logs.
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