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There's a report
circulating on the Internet that the 'glory days' of Google
Adsense are over -- because of a simple anti-website-publisher
change that Google made to its Adwords program earlier this
year.
Adwords
is Google's contextual advertising innovation for Internet
advertisers that lets any average person (or small business, or
large company) set up his/her/its own ads -- to appear either on
the Google Search Engine Page or on website pages like ours, or
on both. Adsense is Google's advertising
innovation for website developers, which gives websites like
ours the chance to earn small dollops of cash each time a site
visitor clicks a contextual ad we display. Adsense helps website
developers defray expenses related to website improvement and
maintenance.
The aforementioned 'Death
Of Adsense' Report, states that Google changed its Adwords
Program in March 2006 to allow Adwords advertisers to bid a
separate price for ads that displayed on the Google Search
Engine Page as opposed to ads that displayed on website pages.
From that date forward, an
Adwords advertiser could bid high for favorable Search Engine
results (which, it is the claimed, are generally more beneficial
to advertisers) and bid low for well-placed ads on websites
(which, it is claimed, are generally less beneficial for
advertisers). And, according to the author of 'Death of Adsense',
that's exactly what advertisers have gradually done over the
last 6 months -- causing Adsense revenues for websites to wilt
badly.
Because we joined the
Adsense Program around the time that the change was being
implemented (unbeknownst to us), we really can't compare our
experience now with the so-called 'glory days' of Adsense. There
have been no 'glory days' for us to recall -- nor to compare
with. Just a modest trickle of encouraging and much-appreciated
pocket-money.
But the 'Adsense is Dead'
report makes intriguing reading. And, for those who are
interested in such subjects, click following to access
a fully
illustrated version of this article that contains a live link to
'Life After Adsense'.
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Jim and (co-author)
Perihan Masters are a husband and wife team, living on the
Aegean Coast of Turkey just 50 miles south of Izmir. Jim was
born in Shanghai, China -- of American military parentage.
Peri was born on the Black Sea coast of Turkey near Trabzon,
of Turkish military parentage...Enticed by a Financial Times
advertisement, Jim joined a NATO sponsored enterprise in
Ankara in 1974 where he met the beautiful and brainy Perihan,
a rising young Turkish banking executive. Settled now in the
heart of what was once the ancient Ionian Empire -- the
couple live an idyllic life by the sea.. writing, drawing
and painting, teaching English, and providing computing
service support to local businesses. They also sponsor the
MSNBC award-winning
Learning Practical Turkish
Website which has built an enthusiastic
international following of devoted Turkophiles and
inquisitive language students of all ages. |
more articles like this |
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'AdSense
Videos'