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If you look at the Internet a few years back, you'll see that
advertising was done in a way that was very similar to other
types of media like television, or actually, more like what you
see in a newspaper.
You'd enter a site, and in some location you'd get to see a
banner (often these were quite numerous and very large), which
would present an ad for whatever company was paying for ads on
your space.
But there was one problem with this kind of advertising. It
really wasn't exploiting the fact that the ads weren't in some
newspaper, but were instead presented over the Internet.
You've probably noticed a lot of things like this over the
pages you've browsed. You're looking at an online shop, looking
for a watch but you get a banner that advertises a car.
While you might, at some later point want to buy a car, right
now you're looking for a watch and it would have surely been
nice if the banner were advertising a watch, because then you
would have probably clicked it.
Well that's also what the folks at Google thought of, so they
came up with a killer idea. This is knows as Google AdSense, and
it's known as a targeted advertising program
What you do (as a web designer / website owner) is, instead
of jumping through hoops to get some banner on your site that
your visitors won't even care about, is you just allocate some
region of the screen.
You then sign up for the Google AdSense program, you insert a
small snippet of code in your webpage and Google ensures that in
the location you specify, a banner will appear, presenting adds
relevant to the contents of your site.
It's very easy for Google to do this because Google is a
search engine company. It looks for the key words in your page,
searches a database of websites to find the ones related to
whatever is on your page and presto: a targeted ad.
You (the webmaster) get a fee for each visitor that clicks on
an Adsense banner on your site. Now that's bound to happen more
often then with a traditional banner because people are actually
interested in what's in that banner (otherwise, they wouldn't be
on your page would they?).
But, this also does wonders for the people who want to
advertise. And it's because of the same reason. The greatest
thing about Google AdSense is that all the content in a banner
is relevant.
This relevancy is the key to the programs success, and also
the reason why everyone remains happy. The advertiser has a
relevantly placed advert, the publisher earns money from their
content and Google take their cut.
Of course, as always, Google has set some high standards for
its AdSense program, in terms of looks and functionality. You
can't have more than two such banners on your website and Google
only inserts text in these banners.
So an extra benefit is that AdSense advertising is a lot less
obtrusive then regular advertising. But this also means you
should position the banner better because it's possible that
visitors might miss it altogether.
So in the end, Google AdSense is an advertising program that
is unique because the ads are relevant to the content on the
site. Anyone that wants to advertise pays Google for it. Anyone
who wants to place ads on their site does this through AdSense,
getting paid by Google in the process.
It is an ideal way to generate additional income from your
website and is a simple and cost effective method of bringing
another dimension to your site.
© Robert Warlow
Robert runs a number of websites focusing on ideas and tips
for small businesses, and people running online businesses.
Check out his websites for free newsletters, e-books and
articles:
http://www.smallbusinesssuccess.biz ,
http://www.smallbusinessloansecrets.com ,
http://www.marketingtipsandideas.com and
http://www.internetmarketingtipsandideas.com
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