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With the recent phenomenon
of blogging for personal fulfillment and for profit, the
question arises as to how does one get started creating one? The
answer really is nothing, provided that your only goal is to
spend no money at all.
If you are thinking of all
the bells and whistles, and maybe even a video blog (vlog) the
answer to “what you need to get started” might be several
hundred dollars to invest in tools that could make your climb to
the top faster and smoother.
One of the most important
things you will need to get started is some form of keyword
research tool or database. Currently, there are dozens of these
products on the market. Some are free and others charge a
monthly or yearly fee. And of course, you usually get what you
pay for. The most popular tool on the market is probably
WordTracker, which offers a limited trial version for free—or a
fully-functional version for $7.50/day or $45/mo.
There are about 9 major
areas that are popular for current blogs: business, culture,
community, politics, religion, science, travel, online diaries,
and gossip. Most blog directories use similar topical categories
to order blogs.
After deciding on your blog
theme and keywords, if you're hosting a blog and you want to
monetize it with Adsense, you may want to add a thumnail
generator. A thumnail generator will create code that, when
inserted in your blog, will generate scraped-thumnail pictures
from related searches on Google images—and will place them next
to your contextual ads, increasing the click-thru rate.
Conversely, if you're
planning to sell your own products, you may want to add an
autoresponder which will allow you to greatly improve your
conversion rate by allowing you to put all follow-up emails on
autopilot, rather than doing them personally or strictly using
your salespage.
Blogs can fall under the
category of the tool or software that was used to create them.
Some blogs are created using Google's Blogger. These blogs are
often lumped together in directories as the same "type" of blog.
They actually have an auto-surfing system that allows you to
jump randomly from one Blogger blog to the another.
Other types of blogs you
can build include social networking blogs, which allow members
of the same network to interact with each other using various
blog functions. Two examples are Livejournal--which was one of
the original social networking blog systems--and Myspace, which
is currently the largest, boasting a base of around 80,000,000
users. In recent months, marketers and business persons have
begun using Myspace to introduce their product to potential
customers.
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