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Product creation is
probably one of the most scary propositions online today. I
think many people fail online because they are not willing to
create their own product.
Sure, affiliate marketing
is great, but you never have any control over the sales cycle,
the sales process, or the payment stream.
With affiliate marketing,
you are at the mercy of the affiliate program. If they pay,
great. If they don’t, then what? With your own product and a
paypal account or click bank account, you are going to get paid
if you produce something worth buying.
So your first step is to
simply decide you are going to create your own product.
Where do you go from there?
1) Decide what your niche
market needs.
2) Do the necessary
research to produce what your niche market needs.
3) Write an outline of all
the information you have about your niche market needs.
4) Arrange your outline
into chapter ideas. Every full idea you have should become a
chapter. Each chapter should have at least 3 sections: a)
introduction, explanation, background, b) complete how-to-do-it
steps and c) a list of resources and/or references for further
information. Never assume you have given all the information;
sometimes just hearing it in another voice is what’s needed for
some people.
5) Begin writing. This is
probably the scariest exercise of all, especially if you have
never written. Just do it. Carve out 2 hours a day for writing
and just write. Sure, the first few days worth might be
worthless, but who cares? You are learning a life long skill; it
won’t take you 4 years like your bachelors did, and this will
pay better, if you get good at it.
6) Pull it all together,
package it up nice, proofread it, upload it into a PDF, put a
cover on it, and call it done.
7) Write a sales page. If
you cannot write persuasive copy, buy a sales letter creator of
some kind (there are several good ones on the market).
8) Put the sales letter on
the web and drive traffic to it.
9) Start over with a new
product. Don’t let one product get stale before you create the
next one.
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Sean Mize is an online author and internet marketer, and
produces internet marketing training materials. |
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