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Prospective clients don't
want to hear about you, they want to hear how you can help them.
A well-written information product will demonstrate your
knowledge in your area of specialty, build trust and establish
your credibility as an expert. As well, each different product
will grow your business in a unique and effective way.
1. Articles.
Submit a well-written article to an effective article bank
website, and wait for a steady stream of targeted traffic back
to your website. And these visitors are pre-qualified – they're
already interested in your area of specialty and they already
recognize you as an expert in that area.
2. Special reports.
Supply a free report that addresses the biggest challenges or
desires of people in your target market. In exchange, ask
visitors for their name and email address, along with their
permission for you to contact them again, and watch your list
grow. You can now stay in touch regularly, strategically and
profitably, by sharing products, services and solutions that are
custom made for your target audience. After all, the visitors
who are interested in the topic of your report will also be
interested in the services that you promote with your ongoing
mailings.
3. E-courses.
Marketing wisdom teaches us that a prospective customer will not
say, "yes" after just one offer or contact. Give away an
e-course that addresses the biggest challenge of your target
market, and you get to keep in touch with your prospective
customer 5, 7, or even 10 times. Conclude the course by
informing them of some of the solutions you provide, and watch
your sales and referrals grow.
4. E-books.
Collect your best ideas and put them together into an e-book.
Your credibility in your area of specialty will rise, you will
be more attractive to the media as an interview subject and you
will have a source of passive revenue. As well, you now have a
separate level of service for those who aren't able or willing
to spend on your high-level products or services such as monthly
coaching. Or use your e-book as a curriculum to create or
enhance a coaching program.
5. Learning Guides.
Do you prefer to talk, rather than write? Maybe you've found
success leading tele-classes and creating audio programs. Add
value to your audio products by including an enhanced
transcription that summarizes the material clearly. Everyone
learns in different ways, and some of your customers are bound
to prefer written information to audio information (I know I
do!). The more ways you can package your information, the
farther it will spread into the world to make it a better place.
So when you meet a
prospective client, don't just tell them what you do, give them
a sample of what you know!
(c) Linda Dessau, 2006.
Linda
Dessau is a writer and coach. Through her "You Talk It, I'll
Write It" writing services, she helps coaches and other solo
professionals promote their business and create passive revenue
streams with written information products. Visit
http://www.youtalk-iwrite.com
for free writing samples.
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