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You just secured resale
rights to an ebook you think has a lot of potential. There's
just one problem... hundreds of other internet marketers are
selling the exact same ebook!
So how do you compete? How
do you make the ebook you've secured resale rights to stand out
from the crowd? First, you need to add "value" to your offer.
Here are some ways to do it:
1) Include bonuses,
bonuses, and more bonuses!
This is critical.
Make sure to add a ton of bonuses to your offer. The more
"freebies" a customer can get if they buy the product you've
secured resale rights to - the more the better. Bonuses can be
ebooks, special reports, free memberships to paid member sites,
software, etc.
One important note: Make
sure that the bonus relates to the information product you're
selling. For example, if you are market ebook on self-publishing
online, you could include ebook software, or information on how
to promote an ebook. Again, the more bonuses the better.
If at all possible, place a
dollar value on the bonuses you include. Why? Because this
quantifies the "value" your customer is receiving.
2) Add proprietary
bonuses.
Create your own special reports or ebook as a bonuses -
something the customer could not get anywhere else on the web -
this is critical if you are competing against others with resale
rights to the same information product. If you don't like to
write, or don't have the time find online articles that you can
use and compile them into an ebook or special report.
If you have private label
rights to articles or ebooks that allow you to change or modify
the content, that's another resource you can use to create
proprietary bonuses. If you don't have a a private label rights
package yourself, it's worth looking into. Again, it can be an
easy create your own bonuses to add value to the information
product you are selling.
3) Strong guarantee.
Another way to differentiate yourself from others
that have resale rights to the same product is to offer a strong
guarantee. As an example, you could offer a 60 day money back
guarantee to your customers... and tell potential buyers they
can still keep all the bonuses even if they end up requesting a
refund.
4) Pricing.
Sometimes your resale rights license specifies a certain price
that you must sell the information product for. If it doesn't,
then ideally you want to price your product so that the customer
feels the value they are getting far exceeds the price.
So should you charge a
rock-bottom price? Not necessarily. Sometimes a low price can
hurt, other times it can help. The same holds true with a high
price. The best way to find out is to test some various price
points and see which one generates the most net income for you.
Hopefully, this article has
provided you with some ideas you can use to be more competitive
in the reseller arena, and generate some sales you might not
have otherwise received!
Copyright © 2006 Innovative Solutions Publishing, Inc. All
rights reserved.
Having
your own information products can give you an edge in the
internet marketing arena. Why not do it the quick, easy, and
inexpensive way? Visit:
http://www.epublisher-solutions.com
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